The New Life Vicenza logo is designed by Dyke Habegger, an incredibly gifted graphics designer, and a dear brother in Christ with whom I had the pleasure of serving with on the Session of the church where I served as interim pastor prior to coming to Italy (Redemption Presbyterian Church in Malvern, PA).
The New Life logo is an “NL” monogram that also incorporates the cross and a circular arrow symbolizing “renewal,” all interwoven into a single icon. This symmetrical, grid-based, line-drawing concept was inspired by the sketches of Italian Renaissance masters like Da Vinci, whose schematic drawings of everything from anatomy to architecture evidenced a profound grasp of the orderliness and beauty of divine creation, and who also lived and worked in Northern Italy near Vicenza. A closer look at the icon might also suggest an aviation radar screen or targeting system, a nod to the military, whose service members and families will be a large part of the ministry focus of the church.
The simple, clear typography for this concept follows the same theme, and is therefore very flexible due to being based on a mathematical grid that allows the logo to be used in a variety of wide or tall spaces.
The brand colors tie together the church’s focus on ministry to the military (deep blue, seen among the Air Force and Navy, and in the Army and Marine Mess Dress uniforms) along with the fresh spiritual life and growth we believe Jesus will bring to Vicenza through this new church (bright green).
Together, all of these brand elements combine in a logo that communicates the New Life Vicenza mission: To grow in and share the good news of new life in Christ.